The team at SCI Digital will build you a custom target audience list by looking at and using the home addresses of people. This can be extremely useful if you want to create a new list that aims at marketing to individuals depending on where they reside. This type of list can also be utilized in serving existing customers that reside at a specific geographic location with digital ads.

Send Ads to People Depending on Where They Live

As recently as a few years ago the only way to reach out to people at specific geographical locations was by using the postal service. To send something like a coupon to a specific neighborhood you had to make use of physical mail.

How things have changed!

SCI Digital is now able to offer a service that makes use of addressable geo-fencing. We will configure addressable geo-fencing that will enable you to digitally connect with any person easily. To use this process is amazingly straightforward and simple! You only need to provide us with a file containing a list of the addresses of customers you would like us to target. We can then use that information to send any digital ads you want directly to the customers’ devices. It does not even matter whether they’re at home or not when we send the ads!

|Addressable Advantages

  • Any campaign can include up to a million addresses
  • Campaign performances are much better than those achieved with IP address based campaigns
  • GPS data ensures extreme accuracy
  • Foot traffic is accounted for
  • Continue serving people with digital ads for as long as a month after they’ve been to your business
  • Personalized creatives ensure local appeal
  • More than only home devices receive your ads due to cross-device advertising being used

Our Process

How Our Addressable Geo-Fencing Works

1
You export your contacts from your CRM. Or we build an address list from our 1st party location and demographic data.
2
Addresses are matches using the county plat lines for exact boundaries around the property
3
We geo-fence every addresses that we found a match for. Then we choose whether to apply cross-device matching for household computers and CTV devices (depending on your campaign needs)
4
Our data updates every day to capture mobile devices of anyone who enters the address (house guests, customers, travelers etc)

These Business Types Will Benefit the Most

Fast food restaurants specializing in takeout and delivery
Healthcare professionals like dentists and vets
Politicians, political parties, local issue advocates
Home service providers such as utilities or landscapers
Auto dealers and automotive service providers
Real estate pros such as agents and brokers
Financial services such as local banks
Direct mail pairing with post cards, catalogs etc
Local charities and fundraising efforts
Request More Information

It’s Time Your Business Took Advantage Of The Most Precise Advertising Tactic Ever Devised