Native Advertising

Improve Your Ads’ Legitimacy by Use Trusted Content

SCI Digital can help you to use native advertising and embed your ads in trusted content. This is done as native ads are normally placed inside news articles with headings such as “recommended content”. That is not the same as social ads which are typically shown in a user’s normal feed.

The Interactive Advertising Bureau uses four categories to classify native ads. These are App Install ads, Story Ads, Video Ads, and Product ads. Although display ads are usually placed separate from content, native ads are positioned inside content. This leads to a higher chance that users will click on them.

The Facts That Count

Native ads have 18% higher purchasing intent
Native ads are seen as 27% more dependable than social ads
Spending on mobile native ads has from 2018 to 2020 doubled
The engagement rate of native ads is typically from 20% to 60%, much higher than that of display ads
44% of readers trust native ads shown on news sites
The CPC of native ad campaigns that are run for a minimum of 6 months drops by as much as 36%

Will Native Ads Be Effective For Your Business?

You Should Start Using Native Ads To:

Increase Visibility

Native ads are designed to match the content of websites, making them less likely to be ignored. This results in a higher probability of buying. Native ads also typically draw more interest than other ad types do.

Increase Relevance

Native ads seem to be part of the content they are displayed in. Research has however shown that consumers recognize them as ads, but trust them as they are often seen shortly after the user has browsed trusted content.

Attract New Audiences

Businesses that use native ads often attract brand new audiences that can’t be reached via traditional digital ads. Consumers often have advertising fatigue and this results in the performance of some types of ads declining over time. If you notice that your regular online advertising progressively becomes ineffective, it may be time to invest in native ads.

Native Ads Works Better For Some Types of Businesses Than Others

Native advertising doesn’t work for all businesses and it requires more work to give worthwhile results. Programmatic ads usually direct users to a website’s homepage but native ads lead to an influential webpage. Businesses sometimes don’t have the resources required to be able to create these types of pages. Native ads are usually most effective in the healthcare, education, non-profit, and banking industries.

Native ads are not useful for branding and most small to medium enterprises don’t feel they are effective. Native ads don’t lead to consumers thinking of a business, but rather increase curiosity, which gets users to click the ad. This helps them learn more about a business, service, or product. If you want to do branding, display ads and social marketing are better suited. Native ads work best to direct traffic to a specific website page.