We can serve your custom video ads to streaming service subscribers.

At SCI Digital, we can serve your video marketing ads to thousands of viewers on streaming services. Antennas, cable, and satellites are no longer being used for watching video content. Viewers have moved over to viewing their preferred streaming content on Connected TV devices (CTV). There is a vast range of these types of devices including game consoles, Roku devices, smart TV, and Blu-Ray players which are connected to the internet. More than 50% of streaming videos are watched on linear TV. Millions of people prefer to view their chosen streaming content whenever they feel the need to do so.

The content viewed on CTV devices is called OTT (Over The Top) content and ANY device can be used to watch it provided it is connected to the internet. These include CTV, computers, smartphones, and tablets.

OTT/CTV Facts For You

  • 31 million homes in the USA have abandoned cable
  • 68 million homes in the USA use OTT streaming
  • On average, OTT viewers watch two hours of streaming content per day
  • 51% of adults in the USA subscribe to one or more OTT services
  • OTT advertising spend is more than $8B per year

We’ll Help Serve Your Ads on CTV Devices

Consumer Targeting Done Differently

Don’t Waste Your Ad Budget on The Wrong Audience

Our Data Will Work For You

It’s illogical to serve ads to thousands of random people when you actually only want to target specific demographics. This was the case with out-of-date TV commercials. Companies could only purchase time slots that they hoped would be seen by audiences they were targeting. OTT/CTV advertising doesn’t lock you into time slots and doesn’t use specific programming. We can help you serve your ads to very specific customer groups that you would like to target. Our immense database includes 1st-party data that you can leverage to target specific groups depending on what their interests are!

We can also use existing customer lists and serve your ads only to those individuals. This facility is usually applied for engaging with current customers to create improved loyalty levels. Our data is based on GPS and addressable, making it very accurate.

We have thousands of data points at our disposal allowing us to target consumers in the most fitting category. Our first party data is totally unstructured meaning we can create our own categories (i.e. people who are both a homeowner + interested in pets).

Gender and age are the most basic examples of what we can do with demographics. We have complete data on income, parental status, martial status, education, homeownership and more!

Our campaigns are capable of targeting either long or short form content. This gives our advertisers flexibility if they want to reach viewers who are highly engaged in long form programming versus short videos.

We link all household devices including tablets, smartphones, desktops, and CTV devices. This allows us to execute omni-channel marketing. By reaching the same viewer through multiple mediums we are able to drastically increase the probability of the business making a sale.

Our OTT/CTV solution can handle both online and offline conversions. We don’t only count clickthroughs but also physical business visits! This is possible through our cross-device linking.

Most of the Biggest OTT Content Providers Have Agreements With US

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Take Video To The Next Level