Programmatic Advertising

Discovering New Customers Can Help You Grow Your Business

Although digital ads are already very effective, they can perform even better if you use programmatic advertising. Traditional advertising also costs much more than digital advertising. SCI Digital, in collaboration with several advertising networks, is able to display your ads on both websites and smartphone apps that receive huge numbers of visitors every day. Software is utilized to identify popular apps and websites, and this allows us to show your ads to a much bigger target audience extremely fast.

It has been proven time and again that programmatic advertising is very effective and there is no need to be concerned about minimum monthly spending. This makes the option well worth exploring. No matter how big or small the business or its budget is, we’ll help you to build campaigns that will deliver results, guaranteed. We strongly believe that businesses should all have access to a broad range of marketing tools that will help them in not also growing, but also flourishing. If you use Programmatic Advertising, your ROI can easily double even with a relatively small budget!

Ad Facts

More than $240B will be spent on digital ads this year, of which, 66% will be on programmatic ads
More than 60% of consumers say they click on one or more ads per week
Around 51% of the total spent on digital ads is for mobile ads
66%+ of consumers typically remember the brands they’ve seen in online ads in the last 7 days

Target Your Ideal Consumers

Advanced Targeting Allows You to Get the Most for Your Advertising Budget

Sharply Focused Targeting

To assist us in identifying the specific audience we should serve your digital ads to, we will first identify your ideal consumers’ profile. If you provide us with what you already know about your customers, we’ll help you find new, similar customers.

We use the following criteria and techniques:

We’ll look at people’s search and browsing history to help us to pinpoint their interests and habits, and this will allow us to serve them with the types of ads they are most likely to respond to.

With the help of social media and data brokers we are able to pinpoint a person by age, gender, income and many other attributes. With this information you can preserve ad dollars, not wasting your money displaying ads to an uninterested audience.

If you run a location based business then you likely only want to advertise to viewers within your service area. With geofencing we can limit your ads to only appear to people who live and work in a particular area.

Artificial Intelligence (or “machine learning”) is a newer form of advertising which focuses on the conversion of traffic. These ads run with limited targeting parameters and build a profile on your ideal customer over time based on who clicks your ads.

With retargeting we place a cookie on the browser of every person who visits your website. This cookie allows us to create an audience of site visitors who did not convert into a customer. We then display an advertising message to bring them back to your website in order to convert them.

Stunning Designs

Advertise Your Business with Customized Creatives

Your ads can have a much bigger impact than the multitude of creatives that flood the market without any understanding of what the business is about. People normally see hundreds of ads every day and this logically leads to many online advertising campaigns not achieving their goals.

We will go the extra mile by creating high-quality, unique creatives especially for your campaigns. We firmly feel that this is a crucial step that should be done 100% correctly before we will launch any campaign.

Our wide range of resources is at your disposal to design the very best creatives for your campaign. Whether you prefer to use images, videos, or animated HTML5, we’ll help you get many people to take notice of your business.